A spherical Pufferfish display used as the centrepiece of an entertainment experience
Entertainment

Create moments
people share

Combine spectacle, participation and storytelling to create a social focal point for live, broadcast, touring and permanent entertainment.

Explore what the audience needs ↓
What the audience needs

Make the audience part of the moment

Entertainment needs a strong first impression, but the moments people remember usually give them a role. An unusual canvas can create visual theatre; touch, real-time content and live operation turn it into participation.

The format can scale from an intimate interactive encounter to a bright landmark seen across a venue.

Design for the outcome

What the experience can make possible

01

Social gravity

Create a recognisable place where people naturally gather, react and share the experience.

02

Spectacle with purpose

Use an unusual canvas to deepen the creative idea rather than adding technology for its own sake.

03

Repeat performance

Build content and operation around the pace, reliability and reset needs of a live audience.

Choose capability around the idea

The experience may need one discipline or all four

Compare interactive touch and direct-view LED approaches in our guide to spherical displays.

Plan the complete experience

Questions worth answering early

The complete moment includes sightlines, timing, sound, lighting, content and people on site.

01

The reveal

Decide when the audience first sees the experience and how that moment should feel.

02

Participation

Make the role of the audience immediate, intuitive and rewarding even in a busy environment.

03

Creative integration

Coordinate the display with scenic design, lighting, sound, cameras and the wider performance.

04

Live resilience

Plan staffing, monitoring, content recovery and repeatable operation before show day.

Selected work

Ideas made real

A wider view

Explore another audience

What kind of moment should the audience become part of?

Tell us about the people, the place and the response you want to create. We will help shape the right experience around them.

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