McDonald’s – A Centrepiece they’ll love.

McDonald's found their amazing centrepiece in the PufferTouch sphere

The PufferTouch sphere sat at the heart of McDonald’s Worldwide Convention in Barcelona – showcasing the collective successes and global impact of this iconic brand with vibrant, dynamic visuals.

For the first time, this highly anticipated biennial event was held outside of the US, bringing together more than 14,000 McDonald’s franchisees, suppliers and crew members from all across the globe.

McDonald's showcased their worldwide impact on a PufferTouch sphere

Playing its part in a tradition that dates back to October 1965, the PufferTouch sphere delivered a spectacular centrepiece for the event – educating, entertaining and inspiring guests to plan for the future of the McDonald’s brand.