Sony – New technology at the heart of the launch.
To create a concept for the heart of the launch of the new Xperia phone, Sony approached Pufferfish to help. The electronics giant was keen to make a big impact with their hotly anticipated smartphone, which was due to feature in the biggest movie of the year, as James Bond’s phone of choice.
Central to this concept was a requirement for a remarkable statement piece at the heart of the launch, linking the phone’s powerful gaming and music features, including a nod to the Sony Walkman legacy with an all-new interface. Pufferfish helped achieve this aim – providing an answer to their problem that no other supplier could.
Journalists, celebrities, and the cream of the British music, film and TV scene loved engaging with content on the sphere. A major hit, the PufferSphere helped create a fun atmosphere, starting conversations among strangers gathering around a digital centrepiece.