Louis Vuitton – World leader in luxury.
When Louis Vuitton were planning the launch of a new collection of scarves with larger than life patterns, they wanted a solution that would really bring the designs to life in a way that hadn’t been done before. For in-store activations in Japan, a nation with which they hold a close affinity, Louis Vuitton needed something that would stun shoppers in this technology-savvy nation.
Moët Hennessy Louis Vuitton (LVMH) is the world leader in luxury, setting an example for retailers around the globe with its unmatched portfolio of 75 luxury brands, which include Louis Vuitton, Moët Hennessy, Tiffany & Co., Christian Dior, Givenchy, Marc Jacobs and Stella McCartney. Made from luxurious blends incorporating silk, wool, cashmere or other noble materials, Louis Vuitton’s scarves for women are covetable, practical accessories. The launch of each new collection is a highly-anticipated global event.
The PufferTouch provided a unique way for shoppers to explore the new designs in a hands-on manner that allowed them to take the journey at their own pace. On the spherical display, fabrics with the five new designs floated in the wind until the user selected a fabric to explore more deeply. Each selection prompted a vibrant animation of that fabric’s pattern, with a background of themed colours and parts of the design floating like snow within the sphere.
In a market that is so important for LVMH, the PufferTouch provided an innovative way for the luxury brand to stand out, and to showcase its new collection in a way that shoppers hadn’t seen before. The dynamic presentation of the beautiful new designs empowered shoppers to engage more deeply with the collection, make more informed purchases, and left them with a vivid and lasting impression of the brand.
