Feature walls
A single, clearly defined visual focal point for arrivals, storytelling and shared moments.
LED video wallsA flat canvas.
Concept visualisationA flat canvas.
Extraordinary possibilities.
Flat direct-view LED walls, specified around your space, your audience and your content. A wide choice of dimensions, proportions and pixel pitches, brought together as one coordinated solution.
Explore the project considerations ↓Project-led, not catalogue-led
The right detail, at the right scale
A flat LED wall can become the focal point of a reception, a storytelling surface in a museum or a large shared canvas for an exhibition. Its impact comes from the relationship between the image, the audience and the space—not its shape alone.
From fine-pitch displays for close-up viewing to large-format walls experienced at a distance, we specify the canvas around what people need to see and where they will see it. Specialist supply partners provide flexibility across formats and technologies without tying the project to a single fixed product range.
Possible forms
Shape the canvas around the experience
Panoramic canvases
Wide and long-format displays shaped around the proportions of the room and the content.
Portrait and square formats
Alternative proportions for vertical spaces, digital artwork and focused brand communication.
Project-specific dimensions
Modular configurations developed around the available space, practical panel geometry and installation requirements.
Plan it as a system
Specify the experience, then the system
Format, pixel pitch and performance are selected together. The most appropriate specification is the one that serves the audience and the project.
Viewing distance and pixel pitch
The closest important viewing position and the level of detail in the content guide the pixel pitch. Finer pitch is useful where people need to see small details up close; larger pitches can suit more distant viewing.
Content and resolution
The physical dimensions and pixel layout define the working canvas. Video, motion, text and data are planned for that actual canvas, rather than a generic resolution label.
Brightness and environment
Ambient light, operating hours and indoor or outdoor conditions inform the required brightness, protection and thermal design.
Structure and service access
Supporting structure, alignment, wall depth and front or rear maintenance access need to work with the surrounding space.
Processing, power and connectivity
Content sources, playback, processing, electrical provision and data connections are coordinated as part of the complete installation.
Delivery and long-term operation
Installation responsibilities, commissioning, training, service arrangements and spare components are agreed around the project.
Where it can work
A clear focal point for your space
- Corporate reception and innovation spaces
- Museums and visitor attractions
- Retail, hospitality and flagship interiors
- Exhibitions and brand experiences
- Presentation and shared information spaces
- Public and cultural environments
When the wall becomes architecture
Explore architectural LED →Does your canvas need to follow the space?
Explore architectural LED for corners, returns, columns and displays integrated into the building itself.
A clearer starting point
Planning your LED wall
Which pixel pitch do I need?
Start with the nearest viewers, the content they need to read and the available budget. We help identify a suitable pitch for that combination. A smaller number is not automatically a better investment for every space.
Can the dimensions and proportions be customised?
A broad range of sizes and proportions can be developed using modular LED systems. The achievable dimensions depend on the selected modules, structure and site constraints, and are confirmed in the project specification.
Do I need to choose an LED brand first?
No. Begin with the space and the experience you want to create. We work with specialist supply partners to identify suitable technology. The selected hardware, verified performance and support arrangements are then made clear in the final proposal.
Can Pufferfish create the content as well?
PufferStudio can develop motion, storytelling and interactive applications for the finished canvas. Existing assets can also be assessed for their proportions, resolution and playback requirements.
What should your wall make possible?
Tell us about the space, approximate dimensions, audience, content and timing. We can help shape the right LED wall solution.
Discuss an LED wall →