Dunlop approached event experts Bright Partnerships to ensure that their storytelling about the iconic brand would draw crowds. The aim was to interact with their client base in a new, tactile way and to draw people in for more than just their products. Pufferfish provided the solution.
Seeking new technology to heighten the Dunlop Experience, Dunlop and Bright Partnerships found what they were looking for with Pufferfish – the market leader in spherical displays and solutions.
The PufferTouch, the world’s leading touch-enabled spherical display, provided a 4K Ultra HD multi-touch screen in the form of a digital tennis ball, which engaged audiences, increased foot traffic, and effectively mirrored the Dunlop brand experience.
The PufferTouch, the world’s leading touch-enabled spherical display, brought the renowned Dunlop brand to life like never before. Viewers were able to have stimulating conversations about tennis and forge meaningful connections with the brand. Since tennis has an enormous worldwide following, Dunlop and Bright Partnerships crafted an out-of-the-box strategy to capture people’s attention and Pufferfish provided the solution.
The PufferSphere provided a visually impactful, interactive and creative way for us to draw in fans and educate them on Dunlop’s ATP Tour partnership. It was a perfect brand fit for us. The Pufferfish team was very collaborative and they implemented our creative concepts efficiently and to a high standard.Bright Partnerships, on behalf of Dunlop ATP Tour
