Pufferfish teamed up with Strong & Co for a stunning installation of a PufferSphere at the super-secret Twitter Live event held at a location in London in April 2016. The event celebrated ten years of Twitter and showcased exciting new social technologies.
The aim for the event was to celebrate users' passions on the social media platform with high-tech installations embodying Twitter’s propulsion into the future and celebrating its achievements to date. Organisers wanted to create an event that was as trendy, social and engaging as Twitter itself. Strong & Co turned to Pufferfish for a centrepiece that was sure to have an impact.
The perfect platform for the social media giant to showcase the products making up the Twitter-verse, one such product is the Vorb, an interactive video orb, which aims to drive social engagement around individual topics. The Vorb, pulls together uploaded video content around a single hashtag, giving users the opportunity to curate content around a particular point of conversation.
The PufferSphere Pro was employed to create a living embodiment of the Vorb and to form a jaw-dropping centrepiece for the exclusive event. Positioned as an eye-catching display above the heads of the revellers the sphere was also tilted towards a raised gangway at the back of the event space. From here, partygoers could control the video content jukebox-style and get up close and personal to the content.
Summary of outcomes
Snakehips and French pop star Petite Meller entertained lucky attendees of the event, which featured other fun installations such as a garden swing connected to Periscope, a robotic 'woodpecker' pecking out' tweets on a wall and a beer dispensing mind-controlled robot. The attendees were invited to engage socially to create interesting interactions and content around the Twitter Live hashtag. Evidenced by the online activity around it, The Vorb certainly achieved its aim with guests using the hashtag to create fun and dynamic videos around the event, many of which featured the PufferSphere itself at the centre.
Photography by Philip Durrant
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