Corporate Communications, Events, Experiential
It wasn't just the athletes at London 2012 making an Olympian effort; as the official computing partner of the games, Acer provided 13,500 desktop computers, 2,900 notebooks, 950 servers and 350 dedicated staff working behind the scenes to ensure that every score was recorded, every time was clocked and that every media outlet was served with the results in the blink of an eye. Proving themselves on the biggest stage and on the grandest scale is one thing, but how do you compete with Mo Farah, Usain Bolt and co for the public's attention?
Acer's answer was to create a branded experience for visitors to the Olympic Park. Almost as important as the work behind the scenes, the pavilion needed to convey the brand, tap into the atmosphere associated with the games and showcase the best of Acer technology to the visiting crowd. A huge success, the ‘Acer Journey’ experience managed to directly engage with thousands of visitors and feed into the excitement surrounding the Olympics.
Mesmerising visitors as they entered the experience was the striking ‘Journey Sphere’. Pulsating with a stream of particles, the PufferSphere XL display was one of the first to feature the new Barco F35 WQXGA resolution projector technology. Suspended in the middle of a ring of interactive tablets, with each particle charting the success of the players who surrounded it, it became the hub of the busy space.
Summary of outcomes
Designed as part centrepiece, part scoreboard by the tech-architects at Pico Concepts, the PufferSphere provided an absorbing medium through which to track visitors' progress as they played games on the Acer technology below. Programmed by interactive design specialists Open Platform, the competitive spirit of the Olympics was replicated using Acer technology, while the central orb allowed players to rank each other as they contended for medal places.
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