Pufferfish, the globally renowned and market-leading digital display business, is continuing to strengthen its top management team with the appointment of a former senior executive at Disney, the BBC, and MTV Networks as its new head of creative.

Garry Sinclair joins the expanding Edinburgh tech firm after more than 20 years in the creative industry in London and Asia Pacific.

His arrival comes four months after the business recruited technology industry leader Elaine Van Der Berg to take over as CEO. She had previously spent 25 years with some of the world’s biggest names in tech including Amazon Web Services, Dell, Autodesk, and Capita.

A Scot originally from Glasgow, Mr Sinclair has just spent nine years in Singapore, most recently as executive director, creative and content with The Walt Disney Company.

Pufferfish last week announced plans to raise £600,000 in funding to expedite a new phase of growth to capitalise on a rapidly growing global market for interactive, multi-sensory and immersive experiences.

The company has a prestigious client list including Microsoft, NASA, The BBC and IBM. Its most successful products to date have been its range of striking spherical interactive displays and services, PufferSphere and PufferTouch.

Mr Sinclair will play a pivotal role as Pufferfish launches the next generation of display products. The improved and upgraded products adopt the latest, most innovative technology to create sharper images and with more luminosity than ever, delivering a vastly enhanced visual experience and capability.

Mr Sinclair said:

“Pufferfish is an exciting and hugely ambitious tech business with a fantastic global reputation for quality and innovation.

“The pioneering new products Pufferfish is working on will deliver an even greater ‘wow’ factor, through size and scale, and functionality, including bespoke content and additional applications.

“I’m excited to be part of the team as the product offering is compelling and the creative possibilities are endless. My career has been very much as a storyteller and I’m looking forward to developing content and stories that bring the products to life in fresh new ways for our clients and their audiences.”

Elaine Van Der Berg, CEO, said:

“There’s been huge advances in tech that have transformed the digital display market from flat screens to fully engaging interactive systems combining sound, vision, data and touch, allowing users to be part of an immersive experience, rather than just an observer. Our enhanced products are central to our sales and revenue growth and more importantly, driving ongoing client satisfaction.

“Garry’s extensive background, with some of the biggest names in the industry, will bring additional experience and knowledge to the team.”

“As a global leader in a growing market, with an unwavering commitment to constant improvement, Garry will be able to help accelerate our new product plans and further enhance our client and their audience experiences.”